Website Design
Create conversion-focused websites that clarify complex products, organize buyer journeys, support fundraising, and help B2B startups build credibility with investors, partners, and enterprise customers.
What if Design helps San Francisco B2B startups turn complex products into clear, credible digital experiences. From positioning and UX to high-converting websites, Webflow builds, and brand systems, our senior-led team connects strategy with execution. We bring climate tech, deep tech, and sustainability expertise to help ambitious companies earn trust, support fundraising, and create stronger business opportunities.
Trusted by industrial leaders worldwide
Strategy, design, branding, UX, and implementation for technically complex B2B startup websites.
Create conversion-focused websites that clarify complex products, organize buyer journeys, support fundraising, and help B2B startups build credibility with investors, partners, and enterprise customers.
Translate approved designs into responsive, SEO-focused Webflow websites with CMS capabilities, analytics integrations, client-editable systems, and performance-conscious implementation.
Map user journeys, structure information architecture, prototype key flows, and validate experiences for technical products serving enterprise buyers, investors, and other stakeholders.
Design high-fidelity interfaces, component libraries, design tokens, data visualizations, and accessible systems that make complex B2B products easier to understand and use.
Develop evidence-backed positioning, value propositions, competitive frameworks, and messaging that help B2B startups communicate their difference in crowded technical markets.
Build scalable logo, typography, color, illustration, icon, and visual systems that create recognition across websites, investor materials, products, and customer touchpoints.
B2B startups often need to explain technical products to several audiences at once. What if Design combines positioning, UX, visual design, conversion-focused copywriting, and implementation to create coherent digital experiences. With roots in San Francisco and a remote-first model, the team helps climate tech, deep tech, and sustainability companies communicate value clearly to buyers, investors, and strategic partners.
See how strategic design has supported technical companies, investors, and purpose-driven organizations.
"I’ve worked with a lot of agencies over the years: brand, web, comms, you name it. Every project has its own vibe, its own momentum (or lack thereof), and its own set of hurdles.But it’s rare to find a team that just gets it... the tech, the market, the nuance...while..."
"The extremely high quality of outputs with fast turn around times and availability of team at short notice has been perfect for our requirements"
Senior-led strategic design for companies solving difficult, meaningful problems.
Deep expertise across climate tech, sustainability, energy, and other technically complex B2B categories.
Work directly with experienced founders and design leads rather than an in-house hiring overhead model.
Move from positioning and brand through UX, website design, and implementation with one aligned partner.
Design decisions connect to funding, partnerships, adoption, and business goals—not aesthetics alone.
A senior-led team connecting architecture, strategy, UX, and climate expertise.
Co-Founder, Lead Design Strategist
Akhila is the co-founder and lead strategist at What if Design. She helps climate tech companies turn complex science into brands and websites that close funding and partnerships. She has worked with teams backed by the US Department of Energy, ARPA-E, leading climate VCs across carbon capture, grid interconnection, and green hydrogen, contributing to over $105M raised. Founders trust her because she learns the science and market before designing, and translates what they build visually for effective communication.
Co-Founder, UX Design Lead
Tejas is the co-founder and product UX lead at What if Design. He leads product and UX for software companies, designing for adoption, retention, and the metrics that drive growth. His work spans battery management systems, fleet platforms, and ESG tools, plus enterprise software for the Ministry of Health of Saudi Arabia. Founders trust him because he treats every screen as a business decision, not just a design problem.
A web design agency helps a B2B startup define its message, structure its website, design the user experience, create visual systems, and implement the final experience. For technical companies, the work also involves translating complex products into clear pages for different audiences, including buyers, investors, partners, and technical stakeholders.
Talk with the What if Design team about your website and growth goals.
Tell us about your startup, audience, and goals. Our team will help identify the right design path.
You can also send us a quick email at team@whatifdesign.in.
You can also send us a quick email at team@whatifdesign.in.
