Website UX Design
Map user journeys for investors, partners, buyers, and technical audiences. Create clear information architecture, wireframes, prototypes, and validated flows for complex hardware offerings.
Turn complex hardware innovation into a clear, credible website that helps investors, partners, and early customers understand your opportunity. What if Design combines strategic positioning, user experience, visual systems, technical storytelling, and conversion-focused implementation for deep-tech and climate-focused ventures. Build a digital presence that makes sophisticated products easier to trust, evaluate, and support.
Trusted by industrial leaders worldwide
Strategic design and implementation services that help hardware startups explain complex products and build stakeholder confidence.
Map user journeys for investors, partners, buyers, and technical audiences. Create clear information architecture, wireframes, prototypes, and validated flows for complex hardware offerings.
Create high-fidelity interfaces, visual hierarchies, component systems, and data visualizations that make technical products easier to understand across web and mobile experiences.
Design conversion-focused pages for product launches, pilot programs, fundraising, paid campaigns, and strategic partnerships, with messaging and calls to action aligned to audience intent.
Develop purposeful interactions, prototypes, animations, and state changes that help demonstrate hardware systems, energy solutions, product workflows, and technical concepts.
Translate approved designs into responsive Webflow websites with CMS structures, editable content systems, SEO foundations, analytics integrations, and performance-focused implementation.
Build modern Framer websites with responsive layouts, interactive components, animation workflows, and engaging product experiences for hardware and deep-tech ventures.
We clarify your technology, business objectives, audiences, proof points, and desired outcomes so the website supports fundraising, pilots, partnerships, sales, or product adoption.
Design experience spanning climate technology, deep tech, enterprise software, and purpose-driven innovation.
A senior, strategy-led design partner for technically ambitious companies.
Focused on climate, energy, sustainability, and hard-tech challenges where clear communication matters.
Get senior-level strategic and design expertise without the overhead of in-house hiring.
Move from positioning and brand through website, product design, and implementation with one partner.
Every design decision connects audience needs, technical substance, and meaningful business outcomes.
Strategists and designers helping ambitious teams explain what they are building.
Co-Founder, Lead Design Strategist
Akhila is the co-founder and lead strategist at What if Design. She helps climate tech companies turn complex science into brands and websites that close funding and partnerships. She has worked with teams backed by the US Department of Energy, ARPA-E, leading climate VCs across carbon capture, grid interconnection, and green hydrogen, contributing to over $105M raised. Founders trust her because she learns the science and market before designing, and translates what they build visually for effective communication.
Co-Founder, UX Design Lead
Tejas is the co-founder and product UX lead at What if Design. He leads product and UX for software companies, designing for adoption, retention, and the metrics that drive growth. His work spans battery management systems, fleet platforms, and ESG tools, plus enterprise software for the Ministry of Health of Saudi Arabia. Founders trust him because he treats every screen as a business decision, not just a design problem.
It can include strategic workshops, site mapping, messaging hierarchy, user experience design, wireframes, visual interface design, technical illustrations, renderings, interaction design, conversion-focused copywriting, and website implementation. The exact scope is shaped around your product, audiences, stage, and objectives, such as fundraising, pilot sign-ups, partner conversations, enterprise sales, or product education.
Talk with the What if Design team about your website goals and audience.
Share your product, audience, and website goals to begin a focused conversation with What if Design.
You can also send us a quick email at team@whatifdesign.in.
You can also send us a quick email at team@whatifdesign.in.
