UX Strategy Design
Map user journeys, information architecture, and workflow priorities for grid optimization products serving utilities, enterprise buyers, and technical users.
Create clearer, more adoptable grid optimization software with UX designed for complex energy workflows. What if Design helps climate and deep-tech teams translate technical systems into intuitive journeys, dashboards, and prototypes that support utility stakeholders, enterprise buyers, and pilot users. From discovery through validation, we align user needs with business goals so sophisticated products are easier to understand, evaluate, and use.

Trusted by industrial leaders worldwide





























Design strategic, intuitive software experiences for complex grid operations, energy data, enterprise workflows, and technical stakeholder needs.
Map user journeys, information architecture, and workflow priorities for grid optimization products serving utilities, enterprise buyers, and technical users.
Create clear dashboards, charts, component libraries, and accessible interfaces that help users understand complex grid and energy data.
Prototype grid status changes, data states, user flows, and product interactions so teams can validate concepts before development begins.
Grid optimization software brings together technical data, operational decisions, and multiple stakeholder needs. What if Design turns that complexity into structured user journeys, understandable information hierarchies, and purposeful interfaces. We combine climate-tech understanding with systems thinking to support products such as grid management platforms, energy management tools, and enterprise software. The result is a more coherent experience for users and stronger alignment between product, business, and implementation goals.

Explore how focused design can clarify technical products, strengthen stakeholder confidence, and support meaningful climate outcomes.
Senior design expertise for teams solving technically demanding climate and energy challenges.
Our work is centered on climate tech, energy, sustainability, and hard-tech organizations solving meaningful problems.
Our founders bring architecture and operations experience to complex products requiring connected, structured thinking.
Work directly with senior strategists and designers without the overhead of hiring an in-house senior team.
We connect user experience decisions with adoption, retention, funding, partnerships, and broader business goals.
A focused founding team translating technical ideas into useful digital experiences.
Akhila is the co-founder and lead strategist at What if Design. She helps climate tech companies turn complex science into brands and websites that close funding and partnerships. She has worked with teams backed by the US Department of Energy, ARPA-E, leading climate VCs across carbon capture, grid interconnection, and green hydrogen, contributing to over $105M raised. Founders trust her because she learns the science and market before designing, and translates what they build visually for effective communication.
Tejas is the co-founder and product UX lead at What if Design. He leads product and UX for software companies, designing for adoption, retention, and the metrics that drive growth. His work spans battery management systems, fleet platforms, and ESG tools, plus enterprise software for the Ministry of Health of Saudi Arabia. Founders trust him because he treats every screen as a business decision, not just a design problem.
Smart grid software helps energy organizations monitor, analyze, and coordinate electricity systems using connected data and digital workflows. Depending on the product, it may support grid operations, demand management, distributed energy resources, forecasting, or energy optimization. UX design makes these technical capabilities easier to navigate by clarifying user roles, operational states, data relationships, and decisions within the software experience.
Talk with the What if Design team about your grid software challenge.
Share your product goals, user challenges, and current design questions with the What if Design team.
You can also send us a quick email at team@whatifdesign.in.
You can also send us a quick email at team@whatifdesign.in.