Climate and deep-tech founders raising through Series B come here when their brand no longer matches the science behind it. We give you investor-ready identity, a website that converts technical buyers and stakeholders, and messaging that makes complex research land in seconds. From a full brand and site build ahead of a raise to an embedded partner shipping work week over week, you get senior craft and strategic clarity without slowing your roadmap.
Trusted by industrial leaders worldwide
Every service is built around one goal: making your brand and digital presence work harder for your growth.
We work through positioning workshops to clarify how your technology solves a specific problem for a specific buyer - whether that's a utility, an asset manager, or an enterprise procurement team. The output is messaging that investors understand immediately and partners trust quickly.
A modular visual identity built to scale with your company. Logo systems, color, typography, and brand elements designed to signal credibility and maturity across investor decks, websites, and partnership materials.
We build investor-ready websites on Webflow or Framer with segmented messaging, clear conversion flows, and architecture that speaks to multiple audiences - investors, partners, and buyers - without losing clarity for any of them.
For climate and energy software companies, we translate complex workflows into buyer-friendly product experiences. From user research and journey mapping through wireframes and hi-fidelity design, we reduce the friction between your demo and a signed contract.
A complete brand system your team can actually use - documented usage rules, asset libraries, and templates that keep your visual identity consistent as your team and partner network grows.
Act like you have a senior in-house design team without the overhead of hiring one. From pitch decks to campaign assets to website updates, we work inside your sprint cycles with fast turnaround and strategic alignment throughout.
You've built something technically real. But if your website still reads like a research paper, or your brand looks like it was assembled between funding rounds, that gap is visible to every investor, partner, and enterprise buyer who lands on your page. We work with Seed through Series B climate and deep-tech startups to close that gap. We build brands that signal credibility, websites that convert stakeholders, and messaging that translates complex science into decisions. Whether you need a full brand and website build before a hard deadline, or an embedded design partner for ongoing execution, we move fast without sacrificing strategic clarity. Most projects reach a full brand identity within four weeks.
A team built entirely around climate and deep-tech - with the domain fluency, strategic depth, and execution speed that founders in these sectors need.
Brand strategy, visual identity, website, UX, and creative production under one roof.
Founders who've worked with us from Seed to Series B know the difference: strategic depth at a price point built for startups, not enterprise retainers.
We reoriented our entire firm around climate and deep tech after 100+ founder interviews - not because it was a market opportunity, but because these are the companies that need the clearest communication. No ramp-up time explaining your technology or industry context. A full brand identity in four weeks. A website shortly after.
Positioning and messaging work comes first. Visual decisions follow from strategy - not the other way around.
Two co-founders with backgrounds spanning architecture, urban systems, and operational scale - and a shared focus on translating complex problems into clear, credible design for climate and deep-tech companies.
Co-Founder, Lead Design Strategist
Akhila is the co-founder and lead strategist at What if Design. She helps climate tech companies turn complex science into brands and websites that close funding and partnerships. She has worked with teams backed by the US Department of Energy, ARPA-E, leading climate VCs across carbon capture, grid interconnection, and green hydrogen, contributing to over $105M raised. Founders trust her because she learns the science and market before designing, and translates what they build visually for effective communication.
Co-Founder, UX Design Lead
Tejas is the co-founder and product UX lead at What if Design. He leads product and UX for software companies, designing for adoption, retention, and the metrics that drive growth. His work spans battery management systems, fleet platforms, and ESG tools, plus enterprise software for the Ministry of Health of Saudi Arabia. Founders trust him because he treats every screen as a business decision, not just a design problem.
A full-service design agency covers the complete range of brand and digital work: positioning, visual identity, website design and development, UX, and ongoing creative production. For climate and deep-tech startups specifically, this means one partner who already understands your technology, your market, and your audiences, without you needing to explain what carbon utilization is or why grid modernization is a hard sell. Rather than briefing separate vendors for strategy, brand, and web, you work with a single team that holds the full context across all of it.
We'll review your current brand and website and give you a clear picture of what's working, what isn't, and where to focus first.
Tell us where you are and what you're working toward. We'll come back with a clear perspective on what needs to happen and how we can help.
You can also send us a quick email at team@whatifdesign.in.
You can also send us a quick email at team@whatifdesign.in.
