Website UX Design
Map enterprise buyer journeys, organize complex procurement information, and create tested workflows that help users evaluate energy options with greater clarity and confidence.
Design clearer, more confident buying experiences for complex energy procurement platforms. What if Design helps enterprise teams understand market data, evaluate options, compare suppliers, and move from research to action through thoughtful UX strategy, intuitive interfaces, and tested workflows. Our climate-tech specialists translate technical energy systems into accessible digital products that support adoption, trust, and better business decisions.

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UX strategy, interface systems, and interaction design for enterprise energy procurement products and complex sustainability workflows.
Map enterprise buyer journeys, organize complex procurement information, and create tested workflows that help users evaluate energy options with greater clarity and confidence.
Create accessible, high-fidelity interfaces for dashboards, charts, data visualizations, and procurement tools while establishing scalable components for growing enterprise platforms.
Design meaningful states, transitions, prototypes, and feedback patterns that make complex energy data easier to understand across enterprise procurement workflows and stakeholder presentations.
Energy procurement platforms must serve technical specialists, commercial stakeholders, and enterprise decision-makers without overwhelming any of them. What if Design brings journey mapping, information architecture, interface design, prototyping, and usability testing together to create clearer experiences. We learn the science and market context first, then turn complex energy workflows into products people can understand and use.

Explore design experience across energy, ESG, battery management, and other technically complex digital products.
Senior design expertise for teams building technically complex products with meaningful business goals.
Our work is focused on climate tech, energy, sustainability, and other purpose-driven technical challenges.
Work directly with experienced founders and senior designers rather than navigating in-house hiring overhead.
Architecture backgrounds help us connect product structure, information, workflows, and business outcomes.
Move from positioning and UX through interface design, websites, and product experiences with one creative partner.
A founder-led team combining climate knowledge, UX strategy, and systems thinking.
Akhila is the co-founder and lead strategist at What if Design. She helps climate tech companies turn complex science into brands and websites that close funding and partnerships. She has worked with teams backed by the US Department of Energy, ARPA-E, leading climate VCs across carbon capture, grid interconnection, and green hydrogen, contributing to over $105M raised. Founders trust her because she learns the science and market before designing, and translates what they build visually for effective communication.
Tejas is the co-founder and product UX lead at What if Design. He leads product and UX for software companies, designing for adoption, retention, and the metrics that drive growth. His work spans battery management systems, fleet platforms, and ESG tools, plus enterprise software for the Ministry of Health of Saudi Arabia. Founders trust him because he treats every screen as a business decision, not just a design problem.
Energy procurement is the process of sourcing and purchasing energy or energy-related services for an organization. It can involve evaluating suppliers, comparing commercial terms, managing risk, reviewing usage information, and aligning purchasing decisions with operational or sustainability goals. A well-designed procurement platform can make these complex decisions easier by organizing relevant information around the needs of enterprise stakeholders.
Talk with our team about your energy procurement product and user experience goals.
Share your platform goals, user challenges, and product context to start a focused design conversation.
You can also send us a quick email at team@whatifdesign.in.
You can also send us a quick email at team@whatifdesign.in.