Glossaries & Design terms

Storytelling involves crafting a narrative to convey information or ideas in a compelling and engaging way.

SWOT analysis is a strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a project or business.

Sustainability in design involves creating products that minimize environmental impact and promote long-term ecological balance.

Social media branding involves creating a consistent and engaging brand identity across social media platforms.

Scenarios are hypothetical stories used to explore and communicate how users might interact with a product.

Service quality measures how well a service meets customer expectations and requirements.

Service innovation involves creating new or improved services that meet customer needs and create value.

A service ecosystem is the network of interconnected services, stakeholders, and processes involved in delivering a service.

Satisfaction assesses how pleased users are with a product, often measured through surveys and feedback.

A stakeholder is anyone who has an interest in or is affected by a project or business.

A service blueprint is a detailed map that outlines the processes, touchpoints, and interactions involved in delivering a service.

Service delivery is the process of providing a service to customers.

Sketching is the process of quickly drawing ideas and concepts to explore and communicate design solutions.

Service scenarios are hypothetical situations used to explore and communicate how a service might be delivered.

Sampling involves selecting a subset of individuals from a population to represent the whole.

Statistical significance indicates that the results of a study are unlikely to have occurred by chance.

Scenario mapping is the process of creating detailed narratives to explore how users might interact with a product or service.

A solution sketch is a visual representation of a proposed solution, used to quickly communicate ideas.

Sprint goals are specific objectives set for a sprint in agile development, guiding the team's work.

A sprint review is a meeting at the end of a sprint where the team presents their work and gathers feedback.

Scenario planning is a strategic planning method that explores and prepares for possible future scenarios.

Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing.

Target audience refers to the specific group of consumers a brand aims to reach and engage with its marketing efforts.

Task analysis involves breaking down a user's task into smaller steps to understand how users interact with a system and identify areas for improvement.

The think-aloud protocol is a usability testing technique where users verbalize their thoughts while interacting with a product to reveal their cognitive processes.

Time to market is the duration it takes from the initial idea to the launch of a product in the market.

Time on task measures the duration users spend completing a specific task, providing insights into efficiency and usability.

Task success rate is the percentage of completed tasks by users, indicating the usability and effectiveness of a product.

Testing in design involves evaluating a product or concept with real users to identify strengths and areas for improvement.

Task load index measures the perceived workload experienced by users when completing tasks, assessing mental and physical effort.

Technology transfer is the process of sharing and disseminating technology and knowledge from one organization to another.

Triple bottom line is a sustainability framework that considers social, environmental, and economic impacts in decision-making.

Team overview provides a summary of the key members of a team, highlighting their skills, experience, and roles.

Trend forecasting predicts future trends based on historical data and market analysis.

A touchpoint is any interaction between a customer and a brand throughout the customer journey.

Task flow is the sequence of steps users take to complete a specific task.

Timeboxing is a time management technique that involves setting fixed time periods for tasks to increase productivity and focus.

Trend analysis examines patterns and trends in data to predict future developments and inform strategic planning.

Technology scouting involves identifying and evaluating new technologies to support innovation and growth.

User Interface (UI) refers to the design of interactive elements in software or digital devices, emphasizing aesthetics and functionality.

User Experience (UX) focuses on enhancing user satisfaction by improving the usability, accessibility, and interaction with a product or service.

A UI Grid System is a layout tool that uses a grid to ensure consistent structure and alignment of design elements in a user interface.

User research involves gathering insights about users' needs, behaviors, and motivations to inform design decisions.

User flow is the path taken by a user through an application or website to complete a specific task or achieve a goal.

Usability refers to how effectively, efficiently, and satisfactorily users can interact with a product or system to achieve their goals.

User interviews are one-on-one sessions where designers gather insights about users' needs, behaviors, and experiences to inform design decisions.

User surveys are questionnaires designed to collect quantitative and qualitative data from users about their preferences, behaviors, and experiences.

User feedback is information provided by users about their experiences with a product, used to inform and improve the design process.

User-centered design is an approach that prioritizes the needs, preferences, and limitations of users throughout the design and development process.

User journey is the series of interactions a user has with a product or service, from initial awareness to final engagement.

User retention rate is the percentage of users who continue to use a product over a specific period of time, reflecting loyalty.

User demographics refer to statistical data about users, such as age, gender, income, and education, used to inform design decisions.

Usability testing results are insights gathered from testing a product with real users to identify usability issues and areas for improvement.

User engagement score is a metric that assesses the overall level of interaction and involvement users have with a product.

User engagement measures the level of interaction and involvement a user has with a product or service.

User satisfaction measures how pleased users are with a product, often assessed through surveys and feedback.

User experience score is a metric that evaluates the overall quality of a user's interactions with a product or service.

A user persona is a detailed representation of a target user, based on research, used to guide design decisions.

User testing is the process of evaluating a product by observing real users as they interact with it.

Usability metrics are quantitative measures used to evaluate the usability of a product.

User journey mapping visualizes the steps users take to interact with a product, identifying key touchpoints and pain points.

Visual hierarchy is the arrangement of design elements to guide users' attention and convey the importance of content effectively.

Value Proposition is a statement that explains how a product or service solves a problem, delivers benefits, and differentiates from competitors.,

Visual Identity encompasses the visual elements of a brand, such as logos, colors, and typography, that create a distinct and consistent image.,

A Visual Editor is a tool that allows users to create and edit content in a what-you-see-is-what-you-get (WYSIWYG) format, simplifying design processes.

Version control is a system that tracks changes to files and code, enabling collaboration and maintaining a history of revisions.

Visual design focuses on the aesthetics of a product, including color, typography, and layout, to enhance user experience and brand identity.

Visual thinking involves using imagery and visual tools to explore ideas, solve problems, and communicate concepts.

Venture capital is funding provided by investors to startups and small businesses with high growth potential.

Vector graphics are images created using mathematical formulas, allowing for infinite scaling without loss of quality.

Visual composition is the arrangement of visual elements in a design to create a harmonious and effective layout.

Visual aids are tools like charts, graphs, and images used to enhance a presentation and make information more understandable.

Visual communication is the use of visual elements to convey information and ideas effectively.

Visual rhythm is the repetition of visual elements to create a sense of movement and flow in a design.

Visual storytelling uses visual elements to create a narrative that conveys information or evokes emotions.

Variables are elements that can change and be measured in a research study.

Validity refers to the accuracy and truthfulness of a measurement or research study.

A wireframe is a basic visual guide used in web design to plan the layout and structure of a webpage or app.

Website Hosting is a service that allows individuals or organizations to make their website accessible via the internet by providing server space.,

Webflow Development involves using the Webflow platform to design, build, and launch responsive websites without needing to code manually.,

Web accessibility refers to the practice of designing websites and applications to be usable by people with various disabilities.

Wireframing is the process of creating low-fidelity representations of a product's layout and structure to plan its design and functionality.

White space, also known as negative space, refers to the empty areas around design elements.