Glossaries & Design terms

A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better in terms of user engagement or conversion rate.

Abandonment rate is the percentage of users who start a process but do not complete it, indicating potential usability issues.

Accessibility compliance ensures that products meet standards that make them usable by people with disabilities.

Accessibility metrics assess how well a product meets the needs of users with disabilities, ensuring inclusivity.

Active users are individuals who regularly engage with a product over a specific period of time.

Aesthetics in design refer to the visual appeal and beauty of a product or artwork.

Affinity diagramming is a method for organizing ideas and data into groups based on their natural relationships to identify patterns and insights.

Affinity diagramming is a method for organizing ideas and data into groups based on their natural relationships.

Affordance refers to design elements that suggest how an object should be used, enhancing usability through intuitive cues.

Affordances refer to design features that suggest how an object should be used.

Agile development is an iterative approach to software development that emphasizes flexibility, collaboration, and rapid delivery of working products.

Agile methodology is a project management approach that emphasizes iterative development, collaboration, and flexibility to deliver high-quality products.

Animations are dynamic visual effects used to enhance user interfaces by providing engaging transitions and feedback.

An artboard is a workspace in design software where designers create and arrange visual elements.

Audience Archetype refers to a model or persona representing a typical member of a target audience, used for marketing and communication strategies.,

Audience engagement measures how effectively a presentation or content captures and maintains the audience's attention.

Average revenue per user (ARPU) is the average amount of revenue generated per user over a specific period of time.

Average session duration measures the total time users spend on a website or app during a single session, indicating engagement.

B2B platforms are digital marketplaces where businesses sell products or services to other businesses.

Balance is the distribution of visual weight in a design to create a sense of stability and harmony.

Behavioral change involves designing products and services that encourage users to adopt more sustainable behaviors.

Bounce rate is the percentage of visitors who leave a website after viewing only one page, indicating the site's engagement level.

Brainstorming is a collaborative technique for generating a large number of ideas in a short period of time.

Brand advocacy is when loyal customers actively promote and support a brand to others, often through word-of-mouth.

A brand ambassador is an individual who promotes and represents a brand, often through positive word-of-mouth.

Brand architecture is the organizational structure of a company's portfolio of brands, products, and services.

Brand awareness measures how familiar consumers are with a brand and its products or services.

Brand community is a group of loyal customers who engage and interact with each other around a shared interest in the brand.

Brand consistency is the practice of maintaining a uniform brand image and message across all platforms and communications.

Brand differentiation is the process of distinguishing a brand from its competitors in the market.

Brand engagement refers to the emotional and behavioral investment consumers make in interacting with a brand.

Brand equity refers to the value a brand adds to a product or service, influencing consumer perception and loyalty.

Brand experience encompasses all interactions and touchpoints a consumer has with a brand.

Brand extension is the strategy of using an existing brand name to launch new products or services.

Brand guidelines are documented rules and standards that ensure consistent brand representation across all channels.

Brand identity is the visual and conceptual representation of a brand, including its logo, color scheme, typography, and messaging.

Brand image is the perception of a brand in the minds of consumers, shaped by experiences and marketing.

Brand loyalty is the tendency of consumers to continue buying the same brand's products or services over time.

Brand messaging refers to the key messages and communication strategies a brand uses to connect with its audience.

Brand metrics are quantitative measures used to assess the performance and impact of a brand.

Brand monitoring is the process of tracking and analyzing a brand's presence, reputation, and performance online.

Brand perception is how consumers view and interpret a brand based on their experiences and interactions.

Brand personality is the set of human traits attributed to a brand, influencing consumer connection and loyalty.

Brand positioning is the strategy of creating a distinct image and identity for a brand in the consumers' minds.

Brand promise is the commitment a brand makes to its consumers regarding the expected experience and benefits.

Brand recognition is the ability of consumers to identify a brand based on visual or auditory cues.

Brand refresh is the process of updating a brand's image, messaging, and strategy to stay relevant and competitive.

Brand story is the narrative that communicates a brand's history, values, and mission to its audience.

Brand storytelling is the practice of using narratives to communicate a brand's values, mission, and identity.

Brand strategy is a long-term plan designed to develop a successful brand identity and achieve specific goals.

Brand touchpoints are any interactions or communications between a brand and its consumers across various channels.

Brand values are the core principles and beliefs that guide a brand's actions and decisions.

Brand voice refers to the consistent tone and style a brand uses to communicate with its audience.

A breakpoint refers to specific screen sizes in responsive design where the layout adjusts to ensure optimal user experience.

A business canvas is a strategic tool that provides a visual overview of a company's business model, including key components and relationships.

A business ecosystem is a network of organizations and stakeholders that interact to create and deliver value in a market.

A business model describes how a company creates, delivers, and captures value, outlining its revenue and cost structures.

Business strategy is a plan of action designed to achieve long-term goals and sustain competitive advantage.

CMYK (cyan, magenta, yellow, black) is a color model used in color printing.

A call to action (CTA) is a prompt that encourages users to take a specific action, such as signing up, downloading, or purchasing.

A Call to Action (CTA) is a prompt on a webpage that encourages users to take a specific action, such as signing up or making a purchase.

Card sorting is a technique where users organize topics into categories, helping designers understand how users perceive and structure information.

A case study is an in-depth analysis of a particular individual, group, or event to explore causation and find underlying principles.

Change management is the process of guiding and supporting individuals and organizations through transitions and transformations.

Churn rate is the percentage of customers who stop using a product or service over a specific period of time.

A business model canvas is a strategic tool that outlines the key components of a business model, including value propositions, revenue streams, and customer segments.

Click-through rate (CTR) is the percentage of users who click on a specific link or call to action, indicating its effectiveness.

Climate venture design focuses on creating business solutions that address climate change and promote environmental sustainability.

Co-creation is a collaborative design process where stakeholders work together to create solutions that meet everyone's needs.

Code export is the process of converting design elements into code, allowing seamless integration into development workflows.

Cognitive load refers to the mental effort required to use a product, with lower cognitive load leading to better user experiences.

Cohort analysis groups users based on shared characteristics or behaviors to analyze their performance over time.

Collaborative design involves working with multiple stakeholders and team members to create a product that meets diverse needs.

A color palette is a selection of colors used in a design to create a cohesive and visually appealing look.

Color theory is the study of how colors interact and the effects they have on human perception and behavior in design.

Community engagement involves building relationships and collaborating with local communities to address their needs and concerns.

Competitive Analysis is the process of evaluating the strengths and weaknesses of competitors to identify opportunities and threats in the market.,

The competitive landscape is an analysis of the strengths, weaknesses, opportunities, and threats posed by competitors in a market.

A component library is a repository of reusable UI components that help streamline the design and development process.

Concept development is the process of generating and refining ideas to create a viable product or solution.

Concept testing evaluates the potential success of a new product or idea by gathering feedback from target users.

Consistency ensures that design elements and interactions are uniform across a product, providing a predictable and cohesive user experience.

A Content Management System (CMS) is software that allows users to create, manage, and modify digital content without requiring specialized technical knowledge.

Content marketing is the strategy of creating and distributing valuable content to attract and engage a target audience.

Context of use refers to the conditions and environments in which a product is used.

Contextual inquiry involves observing users in their natural environment to gain insights into how they interact with a product or perform tasks.

Continuous improvement involves the ongoing effort to enhance products, services, or processes through incremental changes and feedback.

Contrast is the difference between elements in a design, used to create visual interest and emphasize areas.

A control group is a group in an experiment that does not receive the treatment, used as a benchmark to measure effects.

Convergent thinking focuses on narrowing down multiple ideas to select the most viable solution.

Conversion rate is the percentage of users who take a desired action, such as making a purchase or signing up for a service.

Cost per acquisition (CPA) is the total cost of acquiring a new customer, including marketing and sales expenses.

Cost structure outlines the expenses involved in operating a business, including fixed and variable costs.

Creative problem solving involves using innovative thinking and strategies to overcome challenges in the design process.

The creative process is a series of steps that lead to the generation of new and innovative ideas.

Cross-disciplinary collaboration involves working with experts from different fields to solve complex problems.

Cross-functional collaboration involves working with team members from different departments to achieve common goals.

A cross-functional team is a group of people with diverse expertise working together towards a common goal or project.

A cross-sectional study examines data from a population at one specific point in time to identify patterns and correlations.

Cultural sensitivity involves considering and respecting cultural differences in design to ensure inclusivity and relevance.