Glossaries & Design terms

Lifetime value (LTV) is the total revenue a company can expect to earn from a customer over the entire duration of their relationship.

Lean startup is a methodology that focuses on building products that meet customer needs through iterative development and validated learning.

Layout refers to the design and organization of elements on a page or screen to achieve a specific visual and functional outcome.

Logo design is the process of creating a unique and recognizable symbol that represents a brand or company.

Learnability measures how quickly and easily users can learn to use a product.

A longitudinal study involves repeated observations of the same subjects over a period of time to detect changes and developments.

Low-fidelity design involves simple and rough representations of a product, often used in early stages of design.

Storyboarding is a visual technique that uses a sequence of drawings or images to map out a narrative or process.

A literature review surveys existing research and information on a specific topic to provide context and background.

A mockup is a high-fidelity static representation of a design, used to showcase the visual appearance and layout of a product.

Market research involves gathering and analyzing information about market trends, customer needs, and competitors to inform product strategies.

Market trends refer to the general direction in which a market is moving, influenced by factors like consumer behavior, technology, and economic conditions.

Monthly recurring revenue (MRR) is the predictable revenue a company expects to receive each month from subscription-based customers.

Market share is the portion of a market controlled by a particular company or product.

Mood boards are visual collages that convey the desired look and feel of a design project, including images, colors, and textures.

A minimum viable product (MVP) is an early version of a product with just enough features to gather user feedback and validate assumptions.

Market penetration is the extent to which a product is recognized and bought by customers in a particular market.

Market validation is the process of determining whether a product or service has potential demand in the target market.

Market analysis involves assessing a market to understand its size, trends, and competitive landscape to inform business decisions.

A messaging framework is a structured approach to communicating a brand's key messages to its target audience.

Mixed methods involve using both qualitative and quantitative research approaches to gather comprehensive data.

An MVP (Minimum Viable Product) is an early version of a product with just enough features to gather user feedback and validate assumptions.

Mind mapping is a visual brainstorming technique that organizes ideas around a central concept.

Navigation in UX refers to the process of designing intuitive pathways that help users easily find and access information on a website or app.

No-Code Development refers to building software applications using visual interfaces and pre-built modules, eliminating the need for traditional coding.,

Net promoter score (NPS) is a metric that gauges customer loyalty by asking how likely they are to recommend a product to others.

Negative space is the empty or blank area around design elements, used to create balance and focus.

An observational study involves observing and recording behavior or phenomena without manipulating variables.

The onboarding process is the series of steps taken to introduce new users to a product or service.

Open innovation is the practice of using external ideas and collaborations to drive innovation.

A prototype is an early sample or model of a product used to test concepts, functionalities, and design before full-scale production.

Prototyping involves building an early model of a product to test and validate ideas, gather feedback, and identify potential improvements.

Product vision is a long-term strategic concept that defines the overarching goals and direction for a product's development and growth.

A product roadmap is a strategic plan that outlines the development, priorities, and timeline for a product's features and improvements.

The product lifecycle is the progression of a product through stages from introduction to growth, maturity, and decline.

Product positioning is the process of defining how a product fits into the market and how it is perceived by customers relative to competitors.

Product metrics are quantifiable measures used to track and assess the performance and success of a product.

Product development involves the process of designing, creating, and bringing a new product to market.

Product differentiation is the process of distinguishing a product from its competitors through unique features, benefits, or branding.

A pricing strategy involves determining the best price for a product based on factors like market demand, costs, and competitive positioning.

Product portfolio management involves overseeing a company's collection of products to ensure they align with business objectives and market opportunities.

Product usage rate measures how frequently users engage with a product or its features over a specific period of time.

Product quality index is a metric that assesses the overall quality and performance of a product.

Product iteration involves making continuous improvements to a product based on user feedback and testing.

A problem statement is a clear description of an issue that needs to be addressed, guiding the design process.

Product usage measures how often and how extensively users interact with a product or its features.

Product-market fit is the degree to which a product meets the needs of the market and satisfies customer demands.

Performance metrics are indicators used to measure and evaluate the effectiveness and efficiency of business activities.

Policy advocacy involves influencing public policy decisions to create favorable conditions for business and social initiatives.

A pitch deck is a presentation used to communicate a business idea or proposal to potential investors or stakeholders.

Presentation skills refer to the ability to effectively communicate information to an audience through speech, visuals, and body language.

Presentation software is a digital tool used to create and display slideshows, such as PowerPoint or Keynote.

Pantone is a standardized color matching system used in various industries to ensure color consistency.

Print design involves creating visual materials for printed media, such as brochures, posters, and packaging.

Problem framing involves defining and understanding the problem to be solved before generating solutions.

Product viability assesses whether a product can succeed in the market based on factors like demand, competition, and feasibility.

Prototype testing involves evaluating a prototype with real users to gather feedback and identify areas for improvement.

Population refers to the entire group of individuals or elements that a research study aims to understand.

Problem solving involves identifying and resolving issues through analytical and creative methods.

Product validation is the process of testing and confirming that a product meets the needs and expectations of users.

Qualitative research involves gathering non-numerical data to understand user behaviors, motivations, and experiences, often through interviews or observations.

Quantitative research involves collecting numerical data to identify patterns, measure variables, and make generalizations about user behaviors and preferences.

Qualitative data involves non-numerical information that provides insights into user behaviors, motivations, and experiences.

Quantitative data involves numerical information that can be measured and analyzed to identify patterns and trends.

Responsive design ensures that a website or application adapts seamlessly to various screen sizes and devices for optimal user experience.

Research objectives are specific goals that guide the focus and direction of a research study, helping to answer key questions.

Retention rate is the percentage of customers who continue to use a product or service over a specific period of time.

Return on investment (ROI) measures the profitability of an investment relative to its cost.

Revenue growth rate is the percentage increase in revenue over a specific period of time, indicating financial growth.

Rapid prototyping is the quick creation of a model or prototype to test and iterate on ideas.

Resource efficiency is the effective use of resources to minimize waste and environmental impact while maximizing value.

Revenue streams are the various sources of income generated by a business, such as sales, subscriptions, and licensing.

Risk management involves identifying, assessing, and mitigating potential risks to minimize their impact on business operations.

Renewable energy solutions are technologies that generate energy from sustainable sources, such as solar, wind, and hydro power.

Raster graphics are images composed of pixels, which can lose quality when resized.

Resolution refers to the clarity and detail of an image, usually measured in pixels or dots per inch (DPI).

RGB (red, green, blue) is a color model used for digital displays and electronic devices.

Rebranding involves changing the corporate image or identity of a brand to better align with its goals and market.

Research design is the plan for conducting a research study, outlining the methods and procedures to be used.

Randomization is the process of randomly assigning subjects to different groups to eliminate bias in experimental research.

A research question is a clear, focused question that guides a research study.

Reliability is the consistency and dependability of a measurement or research study over time.

Rapid experimentation is the process of quickly testing ideas and hypotheses to gather feedback and make informed decisions.

Search Engine Optimization (SEO) involves optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).

An SSL Certificate is a digital certificate that encrypts data transmitted between a website and its users, ensuring secure and private communication.,

A style guide is a set of standards for design and writing that ensure consistency and coherence across a product or brand.

Stakeholder engagement involves actively involving and communicating with stakeholders throughout the product development process to ensure alignment and support.

Sales growth rate is the percentage increase in sales over a specific period of time, indicating business growth.

System usability scale (SUS) is a standardized questionnaire that evaluates the usability of a product based on user feedback.

Solution space refers to the range of possible solutions that can be explored to address a design problem.

Social responsibility is the ethical framework that guides businesses to act in the best interests of society and the environment.

Sustainable technology refers to innovations designed to reduce environmental impact and promote long-term ecological balance.

Stakeholder interviews involve conducting in-depth conversations with individuals who have a vested interest in the product's success.

Sales growth measures the increase in sales revenue over a specific period of time, indicating business growth.

Service design involves planning and organizing people, infrastructure, and resources to improve the quality and efficiency of services.

Strategic planning involves setting long-term goals and determining the best strategies to achieve them.

Social impact is the positive or negative effect of an organization's actions on society and communities.

Sustainable innovation involves developing products and processes that minimize environmental impact and support long-term ecological balance.

Slide layout refers to the arrangement of elements on a presentation slide, such as text, images, and graphics.

Scalability refers to a product or business's ability to grow and handle increased demand without compromising performance.