Glossaries & Design terms

A/B testing is a method of comparing two versions of a webpage or app to determine which one performs better in terms of user engagement.

Audience Archetype refers to a model or persona representing a typical member of a target audience, used for marketing and communication strategies.,

Animations are dynamic visual effects used to enhance user interfaces by providing engaging transitions and feedback.

Affinity diagramming is a method for organizing ideas and data into groups based on their natural relationships to identify patterns and insights.

Agile development is an iterative approach to software development that emphasizes flexibility, collaboration, and rapid delivery of working products.

Agile methodology is a project management approach that emphasizes iterative development, collaboration, and flexibility to deliver high-quality products.

Average revenue per user (ARPU) is the average amount of revenue generated per user over a specific period of time.

Abandonment rate is the percentage of users who start a process but do not complete it, indicating potential usability issues.

Accessibility compliance ensures that products meet standards that make them usable by people with disabilities.

Average session duration measures the total time users spend on a website or app during a single session, indicating engagement.

Active users are individuals who regularly engage with a product over a specific period of time.

Accessibility metrics assess how well a product meets the needs of users with disabilities, ensuring inclusivity.

Audience engagement measures how effectively a presentation or content captures and maintains the audience's attention.

An artboard is a workspace in design software where designers create and arrange visual elements.

Aesthetics in design refer to the visual appeal and beauty of a product or artwork.

Affordances refer to design features that suggest how an object should be used.

Brand positioning is the strategy of creating a distinct image and identity for a brand in the consumers' minds.

Brand identity is the visual and conceptual representation of a brand, including its logo, color scheme, typography, and messaging.

Brand strategy is a long-term plan designed to develop a successful brand identity and achieve specific goals.

Brand equity refers to the value a brand adds to a product or service, influencing consumer perception and loyalty.

Brand loyalty is the tendency of consumers to continue buying the same brand's products or services over time.

Brand voice refers to the consistent tone and style a brand uses to communicate with its audience.

Brand personality is the set of human traits attributed to a brand, influencing consumer connection and loyalty.

Brand experience encompasses all interactions and touchpoints a consumer has with a brand.

Brand architecture is the organizational structure of a company's portfolio of brands, products, and services.

Brand awareness measures how familiar consumers are with a brand and its products or services.

Brand image is the perception of a brand in the minds of consumers, shaped by experiences and marketing.

Brand extension is the strategy of using an existing brand name to launch new products or services.

Brand touchpoints are any interactions or communications between a brand and its consumers across various channels.

Brand guidelines are documented rules and standards that ensure consistent brand representation across all channels.

Brand recognition is the ability of consumers to identify a brand based on visual or auditory cues.

Brand differentiation is the process of distinguishing a brand from its competitors in the market.

Brand promise is the commitment a brand makes to its consumers regarding the expected experience and benefits.

Brand story is the narrative that communicates a brand's history, values, and mission to its audience.

A brand ambassador is an individual who promotes and represents a brand, often through positive word-of-mouth.

Brand engagement refers to the emotional and behavioral investment consumers make in interacting with a brand.

Brand community is a group of loyal customers who engage and interact with each other around a shared interest in the brand.

Brand metrics are quantitative measures used to assess the performance and impact of a brand.

Brand monitoring is the process of tracking and analyzing a brand's presence, reputation, and performance online.

Brand storytelling is the practice of using narratives to communicate a brand's values, mission, and identity.

Brand perception is how consumers view and interpret a brand based on their experiences and interactions.

Brand consistency is the practice of maintaining a uniform brand image and message across all platforms and communications.

Brand messaging refers to the key messages and communication strategies a brand uses to connect with its audience.

Brand advocacy is when loyal customers actively promote and support a brand to others, often through word-of-mouth.

Brand refresh is the process of updating a brand's image, messaging, and strategy to stay relevant and competitive.

Brand values are the core principles and beliefs that guide a brand's actions and decisions.

A breakpoint refers to specific screen sizes in responsive design where the layout adjusts to ensure optimal user experience.

Bounce rate is the percentage of visitors who leave a website after viewing only one page, indicating the site's engagement level.

Brainstorming is a collaborative technique for generating a large number of ideas in a short period of time.

Behavioral change involves designing products and services that encourage users to adopt more sustainable behaviors.

A business model describes how a company creates, delivers, and captures value, outlining its revenue and cost structures.

Business strategy is a plan of action designed to achieve long-term goals and sustain competitive advantage.

A business ecosystem is a network of organizations and stakeholders that interact to create and deliver value in a market.

A business canvas is a strategic tool that provides a visual overview of a company's business model, including key components and relationships.

Balance is the distribution of visual weight in a design to create a sense of stability and harmony.

B2B platforms are digital marketplaces where businesses sell products or services to other businesses.

Color theory is the study of how colors interact and the effects they have on human perception and behavior in design.

Software component that allows users to create, manage, and modify digital content without requiring specialized technical knowledge.

A component library is a repository of reusable UI components that help streamline the design and development process.

Cognitive load refers to the mental effort required to use a product, with lower cognitive load leading to better user experiences.

Contextual inquiry involves observing users in their natural environment to gain insights into how they interact with a product or perform tasks.

Consistency ensures that design elements and interactions are uniform across a product, providing a predictable and cohesive user experience.

A call to action (CTA) is a prompt that encourages users to take a specific action, such as signing up, downloading, or purchasing.

Code export is the process of converting design elements into code, allowing seamless integration into development workflows.

Card sorting is a technique where users organize topics into categories, helping designers understand how users perceive and structure information.

Customer feedback is information provided by users about their experiences with a product, used to inform and improve the design and functionality.

A customer satisfaction score is a metric that measures how satisfied customers are with a product or service.

Continuous improvement involves the ongoing effort to enhance products, services, or processes through incremental changes and feedback.

A cross-functional team is a group of people with diverse expertise working together towards a common goal or project.

Customer experience encompasses all interactions a customer has with a company and its products, influencing overall satisfaction and loyalty.

Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses.

Churn rate is the percentage of customers who stop using a product or service over a specific period of time.

Conversion rate is the percentage of users who take a desired action, such as making a purchase or signing up for a service.

Customer engagement refers to the level of interaction and involvement a customer has with a product or brand.

Customer effort score (CES) measures the ease of customer interactions with a product or service, reflecting overall customer satisfaction.

Cost per acquisition (CPA) is the total cost of acquiring a new customer, including marketing and sales expenses.

Click-through rate (CTR) is the percentage of users who click on a specific link or call to action, indicating its effectiveness.

Customer journey mapping is the process of visualizing and analyzing the steps customers take to interact with a product or service.

Collaborative design involves working with multiple stakeholders and team members to create a product that meets diverse needs.

Creative problem solving involves using innovative thinking and strategies to overcome challenges in the design process.

Concept development is the process of generating and refining ideas to create a viable product or solution.

Convergent thinking focuses on narrowing down multiple ideas to select the most viable solution.

Customer lifetime value (CLV) is the total revenue a company can expect to earn from a customer over the entire duration of their relationship.

Cohort analysis groups users based on shared characteristics or behaviors to analyze their performance over time.

Customer segmentation divides a market into distinct groups of customers with similar needs or characteristics.

Climate venture design focuses on creating business solutions that address climate change and promote environmental sustainability.

Change management is the process of guiding and supporting individuals and organizations through transitions and transformations.

Cost structure outlines the expenses involved in operating a business, including fixed and variable costs.

Customer journey describes the complete experience a customer has with a company, from initial contact to post-purchase interactions.

A strategic tool that outlines the key components of a business model like value propositions, revenue streams, and customer segments for circular value

Community engagement involves building relationships and collaborating with local communities to address their needs and concerns.

A color palette is a selection of colors used in a design to create a cohesive and visually appealing look.

The competitive landscape is an analysis of the strengths, weaknesses, opportunities, and threats posed by competitors in a market.

CMYK (cyan, magenta, yellow, black) is a color model used in color printing.

Contrast is the difference between elements in a design, used to create visual interest and emphasize areas.

Co-creation is a collaborative design process where stakeholders work together to create solutions that meet everyone's needs.

Cultural sensitivity involves considering and respecting cultural differences in design to ensure inclusivity and relevance.

Content marketing is the strategy of creating and distributing valuable content to attract and engage a target audience.

Concept testing evaluates the potential success of a new product or idea by gathering feedback from target users.

A customer persona is a detailed representation of a target customer, based on research, used to guide marketing and product development.