Scaling commercial growth and brand maturity without losing technical depth.

Increasing website lead conversion by 10X with HYDGEN's website redesign.

TIMELINE

14 weeks, including mid-project scope expansion

Challenge

Technical website that didn’t reflect brand maturity and couldn't support growth strategy or scale beyond founder-led sales.

Impact

10x pipeline with consistent inbound post launch
Multiple growth initiatives activated
Investor-ready brand presence
Business buyers educated without technical overwhelmed

The Opportunity

HYDGEN built something rare in the electrolyzer space: triple proprietary IP across all three core components (catalyst, membrane, and bipolar plates). With their seed round closed, MOUs signed with academic institutions and industrial partners, and deployment-ready technology, they were positioned to scale.

But their growth strategy hit a constraint: their existing website couldn't support what came next.

With pre-Series A conversations on the horizon and no scalable way to educate buyers beyond founder calls, they needed a digital presence and brand maturity that could:

Position decentralized hydrogen as the future, not just sell another electrolyzer
Educate non-technical buyers (procurement, operations) on business value first, technical specs second
Tell a compelling brand story and establish credibility without dumbing down their technology
Support 30+ marketing and sales initiatives waiting to launch
Scale without requiring agency support for every update

Without it, every growth initiative would remain bottlenecked by founder availability.

The Impact

The new website became HYDGEN's primary business development tool, delivering results across sales, marketing, and fundraising.

Multiple growth initiatives activated:
Sales and marketing campaigns had a strategic conversion system to funnel traffic after the site went live.
Strategic asset for fundraising:
The website supported investor conversations during pre-A and Series A rounds with a professional presence that matched their innovation.
Non-technical buyers educated:
Procurement heads and operations managers now understood the business case without getting lost in electrolysis chemistry.
Category leadership established:
The site positions decentralized hydrogen production as the future of the industry, not just another product option.
Complete team autonomy:
The team now adds pages, updates content, and manages leads without waiting on agency support.

“The new website has given us the confidence to supercharge our outbound and has increased our website conversion ratio by 10x with our leads. We’re proud of having this be our window to the world.”

Nathalie Couët

Chief Marketing Officer, HYDGEN

Scope

Website Design & Development

Sales Collateral

Corporate Decks

Tools

How we delivered

We built a scalable website system that handles complexity without requiring ongoing agency support.

Foundational strategy workshop:
Ran a brand workshop to establish positioning: HYDGEN isn't competing with other AEM companies, they're competing with the status quo of shipped hydrogen barrels.
Architecture built for scale:
Designed 20+ pages with a template system that lets the team add content independently. Industry pages (semiconductor, steel, mobility) share structure. Product pages scale as models launch. CMS powers products, industries, news and team sections.
Execution:
When an entire PEM technology section was added mid-project, we delivered it within timeline through weekly touchpoints.
Handoff with complete autonomy:
Webflow training, documentation, HubSpot integration, Google Analytics setup. The team adds pages and manages leads without agency dependency.