Credibility that matches capabilities and tools that shorten sales cycles

Redesigning Shine's digital presence in 4 weeks

How we designed conversion-focused pages, case studies, and lead generation tools that helped a solar company close institutional deals faster.

TIMELINE

4 weeks

Challenge

Digital presence that didn't reflect institutional-level capabilities, creating friction with buyers evaluating major contracts.

Impact

Revenue growth post-launch
Credibility established with institutional buyers
ROI calculator became go-to sales enablement tool
Company expanded team and project capacity

The Opportunity

Shine provides turn-key solar solutions for multi-family apartment complexes, combining installation and billing software. Founded by former apartment owners who managed $75M worth of properties, the team brought 20 years of solar industry experience to a company that was less than a year old.

But their website didn't match their capabilities. When prospects visited after initial conversations, the site didn't reflect the institutional-level work they deliver. They needed a digital presence that could:

Show institutional-level capabilities through compelling case studies
Establish credibility as a new company with experienced founders
Convert prospects who visit after cold outreach
Generate and qualify leads before sales conversations

The gap between their capabilities and their presentation was costing them momentum.

Bento grid of website mockups, ui components and icons

"The design work has significantly impacted our company, enhancing our online presence and making it easier for our clients to navigate and engage with our content."

Grant Bowman

Chief Sales Officer

The Impact

The redesigned website became Shine's foundation for closing institutional deals and generating qualified leads.

Revenue growth post-launch:
The conversion-focused design helped close deals faster with buyers who require extensive evaluation.
Faster lead qualification:
Prospects now see their potential returns before sales calls using the ROI calculator, qualifying leads faster and shortening cycles.
Institutional trust established:
Property case studies with transparent economics proved capabilities and gave prospects confidence in the team's experience.
Sales conversations strengthened:
The website backs up business development efforts with a professional presence that matches their expertise.

Scope

Brand strategy

Visual identity

Website design and development

Tools

TIMELINE

We built a website that reflects institutional-level capabilities and supports every stage of their sales process.

Conversion-first architecture:
We structured every page to move prospects toward conversation. Benefit-focused case studies, process visualization, and transparent economics across properties.
Interactive ROI tool:
We designed a lead generation calculator that collects emails while showing prospects their potential returns. Simple inputs generate downloadable PDFs with projected economics.
Credibility through proof:
We created case studies that made their institutional-level work visible. Clear economics, property details, and outcomes that counter the "new company" concern.
Copy development:
We worked with Shine's team to develop messaging that positions their experience alongside their differentiators: turn-key delivery, 50-state capability, and their perspective as former asset owners.