Glossaries & Design terms

Journey mapping is the process of visualizing the steps users take to achieve a goal, identifying pain points and opportunities for improvement.

Key metrics are essential data points used to evaluate the performance and success of a project, product, or business.

A key performance indicator (KPI) is a measurable value that reflects how effectively a company or product is achieving key business objectives.

Key performance indicators (KPIs) are measurable metrics used to evaluate the success of a product or company in achieving its objectives.

Knowledge management is the process of capturing, distributing, and effectively using organizational knowledge.

A landing page is a standalone webpage designed for a specific campaign or marketing goal, focusing on a single call-to-action.

Layout refers to the design and organization of elements on a page or screen to achieve a specific visual and functional outcome.

Lean startup is a methodology that focuses on building products that meet customer needs through iterative development and validated learning.

Learnability measures how quickly and easily users can learn to use a product.

Lifetime value (LTV) is the total revenue a company can expect to earn from a customer over the entire duration of their relationship.

A literature review surveys existing research and information on a specific topic to provide context and background.

Logo design is the process of creating a unique and recognizable symbol that represents a brand or company.

A longitudinal study involves repeated observations of the same subjects over a period of time to detect changes and developments.

Low-fidelity design involves simple and rough representations of a product, often used in early stages of design.

An MVP (Minimum Viable Product) is an early version of a product with just enough features to gather user feedback and validate assumptions.

Market analysis involves assessing a market to understand its size, trends, and competitive landscape to inform business decisions.

Market penetration is the extent to which a product is recognized and bought by customers in a particular market.

Market research involves gathering and analyzing information about market trends, customer needs, and competitors to inform product strategies.

Market share is the portion of a market controlled by a particular company or product.

Market trends refer to the general direction in which a market is moving, influenced by factors like consumer behavior, technology, and economic conditions.

Market validation is the process of determining whether a product or service has potential demand in the target market.

A messaging framework is a structured approach to communicating a brand's key messages to its target audience.

Mind mapping is a visual brainstorming technique that organizes ideas around a central concept.

A minimum viable product (MVP) is an early version of a product with just enough features to gather user feedback and validate assumptions.

A minimum viable product (MVP) is an early version of a product with just enough features to satisfy early adopters and gather feedback for further development.

Mixed methods involve using both qualitative and quantitative research approaches to gather comprehensive data.

A mockup is a high-fidelity static representation of a design, used to showcase the visual appearance and layout of a product.

Monthly recurring revenue (MRR) is the predictable revenue a company expects to receive each month from subscription-based customers.

A mood board is a visual collage of images, colors, and textures that convey the desired look and feel of a product or project.

Mood boards are visual collages that convey the desired look and feel of a design project, including images, colors, and textures.

Navigation in UX refers to the process of designing intuitive pathways that help users easily find and access information on a website or app.

Negative space is the empty or blank area around design elements, used to create balance and focus.

Net promoter score (NPS) is a metric that gauges customer loyalty by asking how likely they are to recommend a product to others.

No-Code Development refers to building software applications using visual interfaces and pre-built modules, eliminating the need for traditional coding.,

An observational study involves observing and recording behavior or phenomena without manipulating variables.

The onboarding process is the series of steps taken to introduce new users to a product or service.

Open innovation is the practice of using external ideas and collaborations to drive innovation.

Pantone is a standardized color matching system used in various industries to ensure color consistency.

Performance metrics are indicators used to measure and evaluate the effectiveness and efficiency of business activities.

A pitch deck is a presentation used to communicate a business idea or proposal to potential investors or stakeholders.

Policy advocacy involves influencing public policy decisions to create favorable conditions for business and social initiatives.

Population refers to the entire group of individuals or elements that a research study aims to understand.

Presentation skills refer to the ability to effectively communicate information to an audience through speech, visuals, and body language.

Presentation software is a digital tool used to create and display slideshows, such as PowerPoint or Keynote.

A pricing strategy involves determining the best price for a product based on factors like market demand, costs, and competitive positioning.

Print design involves creating visual materials for printed media, such as brochures, posters, and packaging.

Problem framing involves defining and understanding the problem to be solved before generating solutions.

Problem solving involves identifying and resolving issues through analytical and creative methods.

A problem statement is a clear description of an issue that needs to be addressed, guiding the design process.

Product development involves the process of designing, creating, and bringing a new product to market.

Product differentiation is the process of distinguishing a product from its competitors through unique features, benefits, or branding.

Product iteration involves making continuous improvements to a product based on user feedback and testing.

The product lifecycle is the progression of a product through stages from introduction to growth, maturity, and decline.

Product metrics are quantifiable measures used to track and assess the performance and success of a product.

Product portfolio management involves overseeing a company's collection of products to ensure they align with business objectives and market opportunities.

Product positioning is the process of defining how a product fits into the market and how it is perceived by customers relative to competitors.

Product quality index is a metric that assesses the overall quality and performance of a product.

A product roadmap is a strategic plan that outlines the development, priorities, and timeline for a product's features and improvements.

Product usage measures how often and how extensively users interact with a product or its features.

Product usage rate measures how frequently users engage with a product or its features over a specific period of time.

Product validation is the process of testing and confirming that a product meets the needs and expectations of users.

Product viability assesses whether a product can succeed in the market based on factors like demand, competition, and feasibility.

Product vision is a long-term strategic concept that defines the overarching goals and direction for a product's development and growth.

Product-market fit is the degree to which a product meets the needs of the market and satisfies customer demands.

A prototype is an early sample or model of a product used to test concepts, functionalities, and design before full-scale production.

Prototype testing involves evaluating a prototype with real users to gather feedback and identify areas for improvement.

Prototyping involves building an early model of a product to test and validate ideas, gather feedback, and identify potential improvements.

Qualitative data involves non-numerical information that provides insights into user behaviors, motivations, and experiences.

Qualitative research involves gathering non-numerical data to understand user behaviors, motivations, and experiences, often through interviews or observations.

Quantitative data involves numerical information that can be measured and analyzed to identify patterns and trends.

Quantitative research involves collecting numerical data to identify patterns, measure variables, and make generalizations about user behaviors and preferences.

RGB (red, green, blue) is a color model used for digital displays and electronic devices.

Randomization is the process of randomly assigning subjects to different groups to eliminate bias in experimental research.

Rapid experimentation is the process of quickly testing ideas and hypotheses to gather feedback and make informed decisions.

Rapid prototyping is the quick creation of a model or prototype to test and iterate on ideas.

Raster graphics are images composed of pixels, which can lose quality when resized.

Rebranding involves changing the corporate image or identity of a brand to better align with its goals and market.

Reliability is the consistency and dependability of a measurement or research study over time.

Renewable energy solutions are technologies that generate energy from sustainable sources, such as solar, wind, and hydro power.

Research design is the plan for conducting a research study, outlining the methods and procedures to be used.

Research objectives are specific goals that guide the focus and direction of a research study, helping to answer key questions.

A research question is a clear, focused question that guides a research study.

Resolution refers to the clarity and detail of an image, usually measured in pixels or dots per inch (DPI).

Resource efficiency is the effective use of resources to minimize waste and environmental impact while maximizing value.

Responsive design ensures that a website or application adapts seamlessly to various screen sizes and devices for optimal user experience.

Retention rate is the percentage of customers who continue to use a product or service over a specific period of time.

Return on investment (ROI) measures the profitability of an investment relative to its cost.

Revenue growth rate is the percentage increase in revenue over a specific period of time, indicating financial growth.

Revenue streams are the various sources of income generated by a business, such as sales, subscriptions, and licensing.

Risk management involves identifying, assessing, and mitigating potential risks to minimize their impact on business operations.

An SSL Certificate is a digital certificate that encrypts data transmitted between a website and its users, ensuring secure and private communication.,

SWOT analysis is a strategic planning tool that identifies strengths, weaknesses, opportunities, and threats related to a project or business.

Sales growth measures the increase in sales revenue over a specific period of time, indicating business growth.

Sales growth rate is the percentage increase in sales over a specific period of time, indicating business growth.

Sampling involves selecting a subset of individuals from a population to represent the whole.

Satisfaction assesses how pleased users are with a product, often measured through surveys and feedback.

Scalability refers to a product or business's ability to grow and handle increased demand without compromising performance.

Scenario mapping is the process of creating detailed narratives to explore how users might interact with a product or service.

Scenario planning is a strategic planning method that explores and prepares for possible future scenarios.

Scenarios are hypothetical stories used to explore and communicate how users might interact with a product.