Glossaries & Design terms

Customer acquisition cost (CAC) is the total cost of acquiring a new customer, including marketing and sales expenses.

Customer effort score (CES) measures the ease of customer interactions with a product or service, reflecting overall customer satisfaction.

Customer engagement refers to the level of interaction and involvement a customer has with a product or brand.

Customer experience encompasses all interactions a customer has with a company and its products, influencing overall satisfaction and loyalty.

Customer experience (CX) encompasses all interactions a customer has with a brand, influencing their overall satisfaction and loyalty.

Customer feedback is information provided by users about their experiences with a product, used to inform and improve the design and functionality.

Customer journey describes the complete experience a customer has with a company, from initial contact to post-purchase interactions.

Customer journey mapping is the process of visualizing and analyzing the steps customers take to interact with a product or service.

Customer lifetime value (CLV) is the total revenue a company can expect to earn from a customer over the entire duration of their relationship.

A customer persona is a detailed representation of a target customer, based on research, used to guide marketing and product development.

A customer satisfaction score is a metric that measures how satisfied customers are with a product or service.

Customer segmentation divides a market into distinct groups of customers with similar needs or characteristics.

DPI (dots per inch) is a measure of image resolution used in printing, indicating the number of dots in a linear inch.

Data analysis involves examining and interpreting data to extract meaningful insights.

Data analytics involves analyzing data to extract meaningful insights and support decision-making.

Data collection is the process of gathering information for research purposes.

Data synthesis is the process of combining and analyzing data from multiple sources to generate meaningful insights and inform decision-making.

Data visualization is the graphical representation of data to help users understand complex information and make informed decisions.

A design brief is a document that outlines the objectives, scope, and requirements of a design project.

Design consistency ensures uniformity in design elements across a product or brand, enhancing user experience and brand identity.

Design iteration is the repetitive process of refining a design based on feedback and testing.

Design patterns are reusable solutions to common design problems.

Design principles are fundamental guidelines that inform and shape the design process, ensuring consistency and quality.

Design research is the systematic investigation of user needs, behaviors, and experiences to inform the design process.

A design sprint is a time-constrained process that uses design thinking to solve problems and test solutions rapidly.

Design strategy is a plan that outlines how design will be used to achieve business objectives.

A design system is a collection of reusable components, guidelines, and standards that help maintain consistency in product design.

Design systems are collections of reusable components and guidelines that ensure consistency across a product or brand.

Design thinking is a problem-solving approach that involves understanding user needs, ideating solutions, prototyping, and testing to create innovative products.

Design for longevity focuses on creating products that are durable, repairable, and timeless to reduce waste and promote sustainability.

Design for sustainability focuses on creating products and processes that minimize environmental impact and promote long-term ecological balance.

Digital art refers to artwork created using digital tools and software.

Digital illustration is the creation of artwork using digital tools and techniques.

Digital presence refers to a brand's online visibility and activity across various digital channels.

Digital sustainability involves creating digital products and services that minimize environmental impact and promote resource efficiency.

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value.

Disruptive innovation refers to innovations that significantly alter or disrupt existing markets or industries.

Divergent thinking involves generating multiple, diverse ideas and solutions, encouraging creativity.

Domain management involves the administration of domain names, including registration, renewal, and configuration for websites and email.

Ecosystem services are benefits provided by natural ecosystems, such as clean air, water, and pollination, that support human well-being.

Efficiency in usability measures how effectively users can complete tasks using a product.

An elevator pitch is a concise and persuasive summary of a business idea, product, or service, typically delivered in under a minute.

Emotional branding focuses on creating a strong emotional connection between a brand and its customers.

Emotional design focuses on creating products that evoke positive emotions and enhance user satisfaction.

Empathy in design is the ability to understand and share the feelings and experiences of users, informing user-centered solutions.

An empathy map is a visual tool used to understand the emotional and cognitive experiences of users, helping designers create user-centered solutions.

Empathy mapping is a technique used to understand the user's feelings, thoughts, and experiences to inform design decisions.

Environmental sustainability involves practices that protect and preserve the natural environment for future generations.

Error prevention involves designing products to minimize the occurrence of user errors.

Error rate is the percentage of user actions that result in errors, indicating the usability and reliability of a product.

Ethical considerations in research involve ensuring the rights, dignity, and safety of participants are protected.

Ethnographic research involves studying users in their natural environment to understand their behaviors and needs.

An ethnographic study is a research method that involves immersing oneself in the users' environment to understand their culture, behaviors, and needs.

Experience design is the practice of designing products and services that provide meaningful and relevant experiences to users.

Experience mapping visualizes the entire experience of users with a product or service, identifying key touchpoints and pain points.

Experimental design is the process of planning an experiment to test hypotheses and measure variables.

Feature adoption measures the rate at which users start using a new feature within a product.

Feature adoption rate is the percentage of users who utilize a new feature or functionality within a product.

Feature prioritization is the process of determining the most important features to develop based on factors like user needs and business goals.

A feedback loop is a system where user actions trigger responses from the product, helping users understand the impact of their actions.

Feedback loops are systems where user feedback is used to make continuous improvements to a product or service.

Field studies involve observing and interacting with users in their natural environment to gain insights into their behaviors and experiences.

Financial projections are estimates of future financial performance, including revenue, expenses, and profitability.

First contact resolution (FCR) measures the percentage of customer issues resolved on the first interaction, indicating service efficiency.

Focus groups are moderated discussions with a group of users to gather insights and opinions about a product or concept.

A framework is a structured plan or set of guidelines used to conduct research or design a study.

Funding strategies are plans for securing financial resources to support business growth and development.

Funnel analysis examines the steps users take in the conversion process to identify where they drop off and optimize the journey.

A go-to-market strategy is a plan for launching a product to the market, including target audience, marketing tactics, and sales strategies.

Graphic elements are the visual components used in design, such as lines, shapes, and textures.

Green entrepreneurship refers to businesses that prioritize environmental sustainability and create eco-friendly products and services.

Heatmaps are visual representations of user interactions on a webpage, showing areas of high and low activity.

Heuristic evaluation is a usability inspection method where experts review a product against established usability principles.

Hierarchy in design refers to the arrangement of elements to indicate their importance and guide the viewer's attention.

High-fidelity design includes detailed and polished representations of a product, closely resembling the final version.

Human factors are the physical, cognitive, and social aspects of how people interact with products and systems.

Human-centered design is an approach that places the needs, preferences, and limitations of users at the forefront of the design process.

A hypothesis is a testable prediction about the relationship between variables.

ICP (Ideal Customer Persona) is a detailed description of a company's most valuable customer, including demographics, behaviors, and pain points.,

Iconography is the use and design of icons to communicate information and enhance the visual appeal and usability of a product.

Idea management involves capturing, evaluating, and prioritizing ideas to drive innovation and improvement.

Ideation is the process of generating a wide range of ideas and solutions during the early stages of design.

Illustration is the creation of visual representations to explain, clarify, or decorate text or concepts.

Image editing involves altering or enhancing digital images using software tools.

Imagery involves the use of pictures or illustrations to enhance a design or convey a message.

Impact assessment evaluates the social, environmental, and economic effects of a project or initiative.

Inclusive design focuses on creating products and services that are accessible and usable by as many people as possible.

Incremental innovation involves making small, continuous improvements to existing products or processes.

Infographics are visual representations of information or data designed to communicate complex concepts quickly and clearly.

Information architecture involves organizing and structuring content in a way that improves usability and findability in digital products.

Innovation is the process of creating new and valuable solutions, products, or services that address user needs.

An innovation framework is a structured approach to fostering and managing innovation within an organization.

Innovation management involves overseeing and guiding the process of developing and implementing new ideas and products.

Innovation metrics are measures used to assess the effectiveness and impact of innovation efforts.

An innovation pipeline is a structured process for managing and developing new ideas from conception to implementation.

Instrumentation refers to the tools and methods used to collect data in a research study.

Interaction design focuses on creating engaging interfaces with well-thought-out behaviors and actions that enhance user experience.

An interaction model is a framework that defines how users interact with a product or system.

Iterative design is a process of continuously refining and improving a product through repeated cycles of prototyping, testing, and feedback.

Iterative prototyping involves creating and refining prototypes through repeated cycles of testing and feedback.