Glossaries & Design terms

Search Engine Optimization (SEO) involves optimizing a website to improve its visibility and ranking on search engine results pages (SERPs).

A service blueprint is a detailed map that outlines the processes, touchpoints, and interactions involved in delivering a service.

Service delivery is the process of providing a service to customers.

Service design involves planning and organizing people, infrastructure, and resources to improve the quality and efficiency of services.

A service ecosystem is the network of interconnected services, stakeholders, and processes involved in delivering a service.

Service innovation involves creating new or improved services that meet customer needs and create value.

Service quality measures how well a service meets customer expectations and requirements.

Service scenarios are hypothetical situations used to explore and communicate how a service might be delivered.

Sketching is the process of quickly drawing ideas and concepts to explore and communicate design solutions.

Slide layout refers to the arrangement of elements on a presentation slide, such as text, images, and graphics.

Social impact is the positive or negative effect of an organization's actions on society and communities.

Social media branding involves creating a consistent and engaging brand identity across social media platforms.

Social responsibility is the ethical framework that guides businesses to act in the best interests of society and the environment.

A solution sketch is a visual representation of a proposed solution, used to quickly communicate ideas.

Solution space refers to the range of possible solutions that can be explored to address a design problem.

Sprint goals are specific objectives set for a sprint in agile development, guiding the team's work.

A sprint review is a meeting at the end of a sprint where the team presents their work and gathers feedback.

A stakeholder is anyone who has an interest in or is affected by a project or business.

Stakeholder engagement involves actively involving and communicating with stakeholders throughout the product development process to ensure alignment and support.

Stakeholder interviews involve conducting in-depth conversations with individuals who have a vested interest in the product's success.

Statistical significance indicates that the results of a study are unlikely to have occurred by chance.

Storyboarding is a visual technique that uses a sequence of drawings or images to map out a narrative or process.

Storytelling involves crafting a narrative to convey information or ideas in a compelling and engaging way.

Strategic planning involves setting long-term goals and determining the best strategies to achieve them.

A style guide is a set of standards for design and writing that ensure consistency and coherence across a product or brand.

Sustainability in design involves creating products that minimize environmental impact and promote long-term ecological balance.

Sustainable innovation involves developing products and processes that minimize environmental impact and support long-term ecological balance.

Sustainable technology refers to innovations designed to reduce environmental impact and promote long-term ecological balance.

System usability scale (SUS) is a standardized questionnaire that evaluates the usability of a product based on user feedback.

Target audience refers to the specific group of consumers a brand aims to reach and engage with its marketing efforts.

Task analysis involves breaking down a user's task into smaller steps to understand how users interact with a system and identify areas for improvement.

Task flow is the sequence of steps users take to complete a specific task.

Task load index measures the perceived workload experienced by users when completing tasks, assessing mental and physical effort.

Task success rate is the percentage of completed tasks by users, indicating the usability and effectiveness of a product.

Team overview provides a summary of the key members of a team, highlighting their skills, experience, and roles.

Technology scouting involves identifying and evaluating new technologies to support innovation and growth.

Technology transfer is the process of sharing and disseminating technology and knowledge from one organization to another.

Testing in design involves evaluating a product or concept with real users to identify strengths and areas for improvement.

The think-aloud protocol is a usability testing technique where users verbalize their thoughts while interacting with a product to reveal their cognitive processes.

Time on task measures the duration users spend completing a specific task, providing insights into efficiency and usability.

Time to market is the duration it takes from the initial idea to the launch of a product in the market.

Timeboxing is a time management technique that involves setting fixed time periods for tasks to increase productivity and focus.

A touchpoint is any interaction between a customer and a brand throughout the customer journey.

Trend analysis examines patterns and trends in data to predict future developments and inform strategic planning.

Trend forecasting predicts future trends based on historical data and market analysis.

Triple bottom line is a sustainability framework that considers social, environmental, and economic impacts in decision-making.

Typography is the art and technique of arranging type to make written language legible, readable, and visually appealing.

A UI Grid System is a layout tool that uses a grid to ensure consistent structure and alignment of design elements in a user interface.

Usability refers to how effectively, efficiently, and satisfactorily users can interact with a product or system to achieve their goals.

Usability metrics are quantitative measures used to evaluate the usability of a product.

Usability testing involves evaluating a product by testing it with real users to identify usability issues and improve user experience.

Usability testing results are insights gathered from testing a product with real users to identify usability issues and areas for improvement.

User demographics refer to statistical data about users, such as age, gender, income, and education, used to inform design decisions.

User engagement measures the level of interaction and involvement a user has with a product or service.

User engagement score is a metric that assesses the overall level of interaction and involvement users have with a product.

User Experience (UX) focuses on enhancing user satisfaction by improving the usability, accessibility, and interaction with a product or service.

User experience score is a metric that evaluates the overall quality of a user's interactions with a product or service.

User feedback is information provided by users about their experiences with a product, used to inform and improve the design process.

User flow is the path taken by a user through an application or website to complete a specific task or achieve a goal.

User interaction involves the ways users engage with a product or system, influencing its usability and overall user experience.

User Interface (UI) refers to the design of interactive elements in software or digital devices, emphasizing aesthetics and functionality.

User interviews are one-on-one sessions where designers gather insights about users' needs, behaviors, and experiences to inform design decisions.

User journey is the series of interactions a user has with a product or service, from initial awareness to final engagement.

User journey mapping visualizes the steps users take to interact with a product, identifying key touchpoints and pain points.

A user persona is a fictional representation of a target user, based on research, that helps guide design and marketing efforts.

A user persona is a detailed representation of a target user, based on research, used to guide design decisions.

User personas are detailed representations of target users, based on research, that help guide product design, development, and marketing efforts.

User research involves gathering insights about users' needs, behaviors, and motivations to inform design decisions.

User retention rate is the percentage of users who continue to use a product over a specific period of time, reflecting loyalty.

User satisfaction measures how pleased users are with a product, often assessed through surveys and feedback.

User surveys are questionnaires designed to collect quantitative and qualitative data from users about their preferences, behaviors, and experiences.

User testing is the process of evaluating a product by observing real users as they interact with it.

User touchpoints are the various points of contact between a user and a product or service, shaping the user journey and experience.

User-centered design is an approach that prioritizes the needs, preferences, and limitations of users throughout the design and development process.

Validity refers to the accuracy and truthfulness of a measurement or research study.

Value Proposition is a statement that explains how a product or service solves a problem, delivers benefits, and differentiates from competitors.,

Variables are elements that can change and be measured in a research study.

Vector graphics are images created using mathematical formulas, allowing for infinite scaling without loss of quality.

Venture capital is funding provided by investors to startups and small businesses with high growth potential.

Version control is a system that tracks changes to files and code, enabling collaboration and maintaining a history of revisions.

Visual aids are tools like charts, graphs, and images used to enhance a presentation and make information more understandable.

Visual communication is the use of visual elements to convey information and ideas effectively.

Visual composition is the arrangement of visual elements in a design to create a harmonious and effective layout.

Visual design focuses on the aesthetics of a product, including color, typography, and layout, to enhance user experience and brand identity.

A Visual Editor is a tool that allows users to create and edit content in a what-you-see-is-what-you-get (WYSIWYG) format, simplifying design processes.

Visual hierarchy is the arrangement of design elements to guide users' attention and convey the importance of content effectively.

Visual Identity encompasses the visual elements of a brand, such as logos, colors, and typography, that create a distinct and consistent image.,

Visual rhythm is the repetition of visual elements to create a sense of movement and flow in a design.

Visual storytelling uses visual elements to create a narrative that conveys information or evokes emotions.

Visual thinking involves using imagery and visual tools to explore ideas, solve problems, and communicate concepts.

Web accessibility refers to the practice of designing websites and applications to be usable by people with various disabilities.

Webflow Development involves using the Webflow platform to design, build, and launch responsive websites without needing to code manually.,

Website Hosting is a service that allows individuals or organizations to make their website accessible via the internet by providing server space.,

White space, also known as negative space, refers to the empty areas around design elements.

A wireframe is a basic visual guide used in web design to plan the layout and structure of a webpage or app.

Wireframing is the process of creating low-fidelity representations of a product's layout and structure to plan its design and functionality.